Great marketing is essential to the success of your business. You want to be heads and shoulders above the competition so that your potential customers can find you and learn about your offering.
Marketing is more complicated than ever before, though. Digital marketing is continuously evolving and to stay on top; you have to call on the best tools available to you. Wondering which tools can take your marketing to the next level? Lets go.
Buffer is an intuitive social media management platform. It is trusted by a range of brands and businesses around the world to share content on social media. If you are looking to save time by scheduling posts and assess the performance of your social media all in one place, Buffer might be your best bet.
Algorithms are changing every day and affect your organic reach, so it’s vital that you can measure your performance over time and monitor what is happening.
2. Google Alerts
Google Alerts is a content change detection and notification service. Essentially, it sends emails to you when new results are found based on your search term. It’s a simple and intuitive service, and it’s incredible how few people use it.
You can use Google Alerts for a range of terms to put your marketing ahead. You can find mentions of your business, the latest news in your niche, and a lot of local news. This helps to fuel your marketing machine, and it really couldn’t be simpler.
3. Google PageSpeed Insights
PageSpeed Insights analyses the content on your web page and then gives you a list of suggestions to help make your website faster. This is incredibly important, given that 53% of users will abandon a webpage that takes longer than 3 seconds to load.
Google understands this need for speed, so it now uses the speed of your website as an important ranking signal. Use this tool to tweak the performance of your website and give your users the fast experience they expect.
4. Grammarly Plugin
Grammarly is an online grammar checking, spell checking, and plagiarism detection platform. If you write your content or social media posts, you’ll definitely want to install this plugin. Anyone can make a typo or common mistake, and this helps you to clean them up.
The tool is straightforward to use, and it runs in the background. You don’t have to worry about complicated processes and this app is a prime example of great UX design.
5. Hemingway Editor
Hemingway Editor makes your writing bold and clear. The tool assesses your copy to remove lengthy and complicated sentences. This helps to keep your text simple and your readers engaged.
The tool is very simple to use. Quickly copy and paste your content into the app, and you’ll be presented with a list of helpful suggestions that power-up your messages.
Asana is a web and mobile application that helps you to organise, track, and manage a range of tasks. This is one of the leading project management apps out there, and you could even use it for tasks beyond marketing.
The application is very easy to use. Never miss another scheduled blog post or social media post again with a range of views and reminders.
Placeit is a favourite among marketers. This tool makes it very simple for you to create mockups, logos, videos, and other designs in seconds. If you want to impress your website visitors with great graphic design, this is the tool to use.
You can simply drag and drop your logos and images onto templates and see your brand come to life. It’s fun to play around with and see the options that are available to you.
Canva is a graphic-design tool website. A simple drag-and-drop format makes it easy for you to create amazing designs with stunning photographs, graphics, and fonts. You do not have to be a professional to get some really great results!
The tool is very intuitive and fun to use. I recommend that you check out the templates that are on offer to create some really fantastic marketing materials for your business.
LetterCount makes it easy for you to count the number of characters or letters in a text. This might sound like a pretty basic tool, but given the precision that is required online, it’s instrumental.
If you are looking to hit character limits on social media or in your meta descriptions, you’ll want to call upon LetterCount to get accurate results fast.
10. Google Analytics
Google Analytics is the most easy-to-use and straightforward analytics tool out there. It is also the most popular one. This helps you to assess how your users interact with your website, giving you lots of valuable data and insights to take those crucial business decisions!
The tool is intuitive, and there are some excellent pre-set data points that you can use. Google Analytics is also incredibly complicated when you get deeper, though, and requires a lot of study and experience to take it to its limits.
11. Yoast for WordPress
Yoast is a WordPress plugin that helps you to optimise your website and get ahead of the competition. It is used by over 5 million users at the moment and it’s by far one of the most popular WordPress plugins out there.
SEO is a real headache for businesses. It can be very challenging and expensive to get ahead of the competition and attract your users, but Yoast is a great help. It provides analysis and recommendations that boost your SEO.
12. Answer the Public
AnswerThePublic is free visual keyword research and content ideas tool. Finding themes and topics for your content can be tough, but AnswerThePublic makes it a breeze. You will find that the visual style is incredibly intuitive, and you can unlock great ideas in no time.
If you often struggle with keyword research, this tool can tell you precisely what your users are searching for. This helps you to laser-focus your content to your users!
13. G Suite
G Suite is incredible. The range of productivity and collaboration tools were first released in 2006 and in the years since they have gone from strength to strength. If you are looking for a cloud-based tool to help run your marketing activities, this is it.
Signing up to the G Suite is very simple, and it has almost unlimited power and potential. A range of tools are on offer, and the functionality can really help you to manage and produce your marketing like never before.
Trello is a web-based list-making application that is owned by Atlassian. The tool is incredibly simple to use and calls upon Kanban project management principle to help you organise your tasks.
If you find that Asana is too complicated for your needs, then Trello might fit you better. It is very easy to invite collaborators and organise your marketing activities in a transparent and clear way.
Unsplash is a website that is dedicated to sharing amazing stock photography. There are close to one million high-quality photos on offer here, and it can really help you to find that perfect image for your marketing materials.
If you are looking to find beautiful photos using a simple platform, then Unsplash is a gold mine. There are a few competitors out there, but this platform is most probably the best.
Good Luck!I hope that these free marketing tools will help you to take your marketing to the next level. If you have any recommendations, send them on!